ICON Survival Gear has always stood behind that motto. We always believe in being your own first responder in any Natural Disaster, Emergency or Survival situation you may encounter. Being Prepared and Staying Ready is what we pass onto with every kit we sell.


 Living in Los Angeles my entire life, I'm far too familiar with earthquakes, fires, blackouts, floods, and much more.  I wanting to protect my family and loved ones so I started making evacuation kits for homes and just started handing them out as Christmas and birthday gifts. This lead me to making more and more kits for neighbors, friends, co workers, etc. I knew then the market lacked what was needed in a emergency/survival kit. 

I wanted to create kits that were more customized for you and your activities. ICON stand for In City Or Nature.
Being an avid hiker, camper, off roader, and very much into overlanding myself, I wanted to build kits that were well thought-out, packed with all the essentials items one would need and get rid of all the unnecessary items other kits use as "filler". 
Here we are!